Partners to promote Special Olympics in Latin America. (SOI).(Special Olympics International, Leo Burnett and Cisneros Group's Claxson, and DirecTV Latin America plan to promote Special Olympics in Latin America)(Brief Article)

Palaestra | September 22, 2002 | Copyright

Special Olympics, Leo Burnett and Cisneros Group's Claxson, and DirecTV Latin America are collaborating to broaden the reach of the Special Olympics' message throughout Latin America.

For the next 18 months, Leo Burnett, led by the Puerto Rico office will provide pro bono services to create public service announcements (PSAs) to heighten awareness of Special Olympics within its Latin America region. To support the public awareness campaign, two companies of The Cisneros Group have offered media support. Claxson, a ...

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