In Demand loves in-car NASCAR cameras.(National Association for Stock Car Auto Racing)

From: Multichannel News | Date: December 2, 2002| Author: | Copyright information

In Demand will commit all seven of its National Association for Stock Car Auto Racing pay-per-view channels to in car footage when the package returns for a second season next February.

According to the PPV network, NASCAR In Car on In Demand will remain commercial free. The pay-per-view purveyor pulled all ads toward the end of its first season's telecasts.

The cable-exclusive NASCAR service--which ran each week from June 16 to Nov. 17--dedicated five of its seven channels to footage steered from inside one of the race cars. That included a real-time animated dashboard ...

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