Today's frozen food packages: dramatic, inviting, robust: high-quality graphics and convenience features are transforming packages in the freezer aisle. (Industry focus: frozen foods).(Industry Overview)

From: Food & Drug Packaging | Date: February 1, 2002| Author: Makely, William | Copyright information

The fast-moving food packaging trends of the 1990s--eye-catching graphics to catch the attention of hurried shoppers, stand-up packaging for greater billboard visual effect, ease of opening and use and resealability--came late to the freezer aisle. But they came--and they are continuing to make big changes in frozen food packaging.

This year, Tyson launched its Cranberry Stuffed Breasts in a package whose graphic effects rival those of a box of gourmet chocolates: dynami...

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