Le Riche builds Checkers with non-food. (News).(company launches non-food line of products)(Brief Article)

From: Grocer | Date: November 23, 2002 | Copyright information

Channel Islands retailer Le Riche has introduced a non-food range to its two Checkers superstores.

Le Riche managing director Kevin Keen said: "We appointed a non-food specialist earlier this year, and the new range has just gone into both stores. Christmas will be a key test of its success."

The range has been installed in the face of mounting competition on the ...

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