George Barrie, the Man Who Popularized Cologne, Dies at 90.

Knight Ridder/Tribune Business News | November 18, 2002 | Copyright

By Ana Valdes, The Miami Herald Knight Ridder/Tribune Business News

Nov. 18--George Barrie, one-time CEO of Faberge Inc. and the creator of the Brut line of men's colognes, died Saturday of pneumonia at Aventura Hospital. He was 90.

A pioneer in the use of celebrities to advertise products, Barrie was also among the first to introduce men's fragrances, including Brut, Royale and Woodhue, into the market.

"He was an innovator," his widow, Dorothy Barrie, said. "He was considered a marketing genius. Brut was the largest-selling fragrance in the ...

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