Marketing's hall of lame. (On Marketing).(museum houses products that failed in marketplace)(Brief Article)

Arkansas Business | November 11, 2002| | Copyright

IF YOU'RE A CEO, A MARKETing professional or in any way involved with bringing new products to market, I have a travel suggestion for you. Make the trip to upstate New York to an unusual museum. Admission may cost over a thousand bucks, but many top marketers come to avoid million-dollar mistakes.

Although the museum is popular in its niche -- and its contents have been the basis of features in the likes of Business Week and American Demographics -- it isn't much to look at. Sitting unremarkably on Cascadilla Street in Ithaca (a little hamlet south of Syracuse, ...

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