How sweet it is! America's love affair with candy: the evolution of treats. (Cover Story). From: Consumers' Research Magazine | Date: October 1, 2002| Author: Hunter, Beatrice Trum | COPYRIGHT 2002 Consumers' Research, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Candy is unique as a food category that has been transformed from being regarded as "junk food" to a "healthy" snack. No other food product can be charged with contributing to unhealthy conditions, such as obesity and dental cavities, and at the same time, be promoted as an aid in the battle against tooth decay, weight control, energy enhancement, and diabetic diet compliance. What is the explanation for this paradox?

The transformation of candy's image has been influenc...

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