What's in it for them? Communicating the value of information services. Information Outlook | November 1, 2002| | COPYRIGHT 2002 Special Libraries Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

Establish value

A COUPLE OF YEARS AGO, DURING AN ANNUAL CONFERENCE VENDOR RECEPTION, I found myself listening to a librarian explain that she didn't promote the library's services because she felt she would be overwhelmed with requests. When I suggested using targeted promotions and pricing strategies, she responded that she was afraid to tell people what information services really cost for fear they would stop using the Library's services. Our ensuing discussion got me thinking: How can information professionals communicate value on a daily basis to influence the ...

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