Time for Marketing
MANY LIBRARIANS ARE AWARE OF THE NECESSITY FOR MARKETING, and yet they are not able to find the time for it. But some of the wisest know an exceptional secret: Marketing and writing a marketing plan (which serves as a guide to implementing marketing goals) are critical to the future of the profession and to increased support for libraries.
While this may sound great, most librarians still have a number of questions and concerns, such as these:
* How do ...