Midi Caoutchouc pioneers e-business: small Toulouse based French rubber firm is one of the first in e-sales. (Rubber news).(Brief Article)

European Rubber Journal | November 1, 2002| | Copyright

Small French rubber processor Midi Caoutchouc of Toulouse is aiming to be at the forefront of electronic business, despite its size. Its efforts have seen it listed as a candidate for a prize (a `Trophy E-SME') for small-to-medium French firms, organised by the Benchmark Group.

The rubber company, which has 40 staff and annual turnover of 4.5 million [euro] ($4.4 million), decided last July to transform its six-year-old descriptive web pages into an interactive e-business site. It said the decision followed pressure from its larger customers--which--make up 80 ...

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