Shaping Science with Rhetoric: the Cases of Dobzhansky, Schrodinger, and Wilson. (Book Reviews).

Technical Communication | November 1, 2002| | Copyright

Leah Ceccarelli. 2001. Chicago, IL: University of Chicago Press. [ISBN 0-226-09907-5. 204 pages, including index. $20.00 USD (softcover).]

Have you ever wondered how a new idea becomes accepted (or rejected) by the scientific community? Neither have I, but as this book demonstrates, it's an intriguing process in which use of language plays a key part. The principles in this book aren't necessarily just for scientists; they can be valuable to anyone who uses language to present new ideas to a skeptical audience, which is almost everyone at one time or another.

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