Halter Bonbons receive a Supastrip[R]Impact new look. (Packaging Equipment).

Food Trade Review | August 1, 2002 | Copyright

P P Payne is supplying its customised Supastrip(r)Impact printed tape to Swiss confectioner Halter Bonbons AG to reinforce product differentiation for its Halter Bonbons range. Supastrip(r)Impact combines the easy opening benefits of regular Supastrip with opportunities for consumer communication. Halter Bonbons wanted the tape to carry a message that the range was sugar-free. Although the tooth-friendly logo appears on the pack, Supastrip(r)Impact reinforces the message on-shelf and at point-of-opening: the 4mm tape is in red text on a ...

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