Lessons from old millennium. (On Marketing).(Josiah Wedgwood as effective brand builder)(Column) Arkansas Business | October 14, 2002| | COPYRIGHT 2002 Journal Publishing, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

THERE ARE MANY FRESH sources of branding advice available to you these days. I recently found some really old examples that nevertheless might be useful to you in 2002.

In "Brand New," Harvard Business School professor Nancy Koehn profiles six entrepreneurs who, in their own ways, paid attention to important social trends and changing preferences; identified some consumer need that didn't exist before; maintained constant two-way communication with customers; insisted on the highest standards of quality; and were relentless, hands-on entrepreneurs, making sure that ...

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