Halloween Scares Up Sales, National Retail Federation Survey Says.

Knight Ridder/Tribune Business News | October 17, 2002 | Copyright

By Cherie Jacobs, Tampa Tribune, Fla. Knight Ridder/Tribune Business News

Oct. 17--TAMPA, Fla.--Halloween has become a holiday to be reckoned with.

Americans expect to spend $6.9 billion on Halloween candy, costumes and decorations for their homes this year, according to a survey by the National Retail Federation.

That's about the same as last year, but it's a dramatic jump from a few years ago: In 1995, spending was only $2.5 billion.

"Halloween's been celebrated for a long time, just not to this extent," said Deidre Parkes, ...

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