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KB Toys Expands Relationship With Sears; Toy Retailer to Supply and Fulfill Wish Book, sears.com Orders; Develop Exclusive 'My First Craftsman' Licensed Toys.
PR Newswire
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September 26, 2002
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COPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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PITTSFIELD, Mass. and HOFFMAN ESTATES, Ill. -- KB Toys and Sears, Roebuck and Co. are expanding a relationship that began last year with a test of 29 "KB Toys at Sears" shops at Sears stores in Los Angeles, Detroit, Mobile and Chicago.
(Photo: http://www.newscom.com/cgi-bin/prnh/20020926/CGTH002 )
Through this expanded relationship, KB Toys becomes the exclusive toy supplier for Sears Wish Book(R) catalog and sears.com.
KB Toys also has entered into a trademark license agreement with Sears under which KB Toys has developed Craftsman branded toy ...
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