Proconsul's job: make this floral firm blossom. (Yoder Brothers Inc.) (company profile)

From: Crain's Cleveland Business | Date: September 24, 1990| Author: Mooney, Barbara | Copyright information

Proconsul's job: Make this floral firm blossom

Yoder Brothers Inc., a growing Barberton company - actually a growing Barberton growing company - has hired its first marketing consultant, Proconsul, the public relations unit of Beachwood-based Jayme Organization.

The company is in the business of producing plants and flowers, mostly from cuttings, for nurseries and large growers. It claims to be the largest breeder of new varieties of chrysanthemums in the world ...

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