On keeping one's virginity. (author's refusal to accept compensation for endorsing products) (column)

National Review | July 23, 1990| | Copyright

In 1968, David Niven self-mockingly but inquisitively (he wanted our reaction) told my wife and me that he had confidentially agreed to do a TV commercial; first time ever. It would be strictly for a Japanese audience-plugging a deodorant. That was back when there were virgins, as they called themselves, left in Hollywood: actors who simply wouldn't Do It. But one by one: Laurence Olivier, Jimmy Stewart. . . . My feeling was that the thing to do was to take another look at my moral high-horse and ask whether I wasn't up in the stratosphere. Answer: Yes, I think I was. The way ...

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