Catalog doubles sales. (United Nations Children's Fund) (Direct Marketing Association Echo Award winners)

From: Fund Raising Management | Date: December 1, 1990 | Copyright information

Bronze -- Catalog

Catalog Doubles Sales

UNICEF, the United Nations Children's Fund, is actively involved in the health and welfare of children in 125 countries, including the world's poorest. The U.K. Committee of UNICEF relies on voluntary donations and the profits from its trading catalogs to fund its work.

The strategy for the Spring Catalog was to stimulate sales in several ways: 1. By more strongly promoting the catalog and the benefits of b...

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