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Building social contracts: with 51% of the British population believing they can make a difference to how responsibly a company behaves, Linda Bishop urges brand managers to set higher ethical standards. (Brand Papers).(Brief Article)
Brand Strategy
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July 1, 2002|
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COPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Brands are an easy target for direct action, political pressure and explicit consumer boycotts in the name of environmental concerns, anti-globalisation and human rights abuses.
In the face of strong pressure, managers cannot afford to be complacent about the impact of rising antagonism against their organisations or their brands. In order for organisations to survive in progressively more turbulent social environments which are becoming the norm, they need to act according to values that align them with the expectations of society.
In a MORI survey over ...
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Ceres Group Signs Definitive Merger Agreement With Great American Financial Resources.
Business Wire
; CLEVELAND -- Ceres Group, Inc. (NASDAQ:CERG) announced...the outstanding shares of common stock of Ceres through a cash merger. Under the terms...13 in cash for each outstanding share of Ceres common stock, for a total equity price...
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Ceres Group: A game plan; With profit picture becoming brighter, insurer looks ahead to find ways to reverse downward trend in new biz generation.(Finance)(medical insurance market reports losses)
Magazine article from: Crain's Cleveland Business
; Byline: RYAN CORNELL Ceres Group Inc., an insurer that until recently...Ruh and president and CEO Tom Kilian, Ceres during the past 14 months has retooled...capital position. Thanks to those efforts, Ceres has posted two consecutive profitable...
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Ceres Group Establishes Managed Care Subsidiary, Ceres Health Care, Inc.
PR Newswire
; ...Ohio, Jan. 26 /PRNewswire/ -- Ceres Group, Inc. (Nasdaq: CERG) has formed a new managed care subsidiary, Ceres Health Care, Inc., to directly control...President and Chief Executive Officer of Ceres Group. "We have estimated that we...
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Ceres Group Receives Early Termination of Hart-Scott-Rodino Waiting Period for Pending Merger with Great American Financial Resources.
Business Wire
; CLEVELAND -- Ceres Group, Inc. ("Ceres") (NASDAQ:CERG) today announced that it and Great American...1976, as amended, in connection with the proposed merger of Ceres with GAFRI. As previously announced on May 1, 2006, GAFRI will...
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CERES Conference Is Backdrop for Ford Motor's Adoption of Environmental Code.
PR Newswire
; ...Environmentally Responsible Economies (CERES) announced today that Ford Motor Company has endorsed the CERES Principles, a ten-point code of environmental...Ford, Jr., made the announcement at the CERES national conference. CERES is a diverse...
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CERES APPLYING GENOMICS TO CROPS IN POTENTIAL $137M DEAL.(with Monsanto Co.)(Brief Article)
Magazine article from: BIOWORLD Today
; ...money to be made by growing better crops. Ceres Inc. signed on to apply its genomics technologies...Co. in a collaboration that could bring Ceres a bounty of $137 million. "In addition...Richard Hamilton, chief financial officer at Ceres. "[Because of Monsanto's size and...
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Ceres Raises $75 Million in Late-Stage Financing.
PR Newswire
; ...PRNewswire/ -- Energy crop company Ceres, Inc. announced today that it has raised...renewables. A seed and traits developer, Ceres plans to use the proceeds for research...expenditures and general corporate purposes. Ceres President and CEO Richard Hamilton welcomed...
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Ceres Group to Acquire Pyramid Life Insurance Company As Part of Senior Market Expansion Plan.
PR Newswire
; ...Announces 3-Year Agreement in Principle for Ceres Group to Provide Specialty Medical Products...CLEVELAND, Oct. 7 /PRNewswire/ -- Ceres Group, Inc. (NASDAQ: CERG) today announced...also reached an agreement in principle for Ceres Group subsidiaries to provide specialty...
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Ceres Group Announces Completion of Pyramid Life Acquisition, Providing Platform for Senior Market Expansion.
PR Newswire
; New Officers Named For Ceres' Senior Health Division CLEVELAND, July 26 /PRNewswire/ -- Ceres Group, Inc. (Nasdaq: CERG) today announced...acquisition is expected to be accretive to Ceres Group earnings beginning in 2001. Pyramid...
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Ceres Promotes Corporate Officers.
PR Newswire
; CLEVELAND, June 26 /PRNewswire/ -- Ceres Group, Inc. (Nasdaq: CERG) has announced...Nielsen, who also serves as President of Ceres subsidiaries, Pyramid Life Insurance Company...Continental General Insurance Company, joined Ceres in July 2000 when Pyramid Life was acquired...
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