TAKING A CAMPUS TOUR.(Simple Stream of Consciousness University Outreach Tour)(Brief Article)

Footwear News | July 22, 2002| | Copyright

Simple is heading right to the source with its latest promotion. Since the firm's target market is 17- to 24-year-olds, its Stream of Consciousness University Outreach Tour, created and sponsored solely by Simple, is proving to be an ideal marketing tool.

The ongoing program, which kicked off in October 2001, includes music and film festivals, art exhibits and modern dance performances created by students on campuses around the country, as well as more wide-reaching events to be held off-campus at community arts centers. As part of the tour, Goleta, Calif.-based ...

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