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Alfred Sung enters UK fragrance market.
Cosmetics International
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November 10, 1990
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COPYRIGHT 1990 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Alfred Sung Enters UK Fragrance Market
The Canadian Parfums Alfred Sung is making its first tentative steps into the UK market with the launch of Sung and Sung Pour Homme at Selfridges and Harrods later this month.
David Nugent, President of Riviera Concept Inc. - the company which holds the worldwide licenses for Parfums Alfred Sung -- hopes Sung to be in 10 UK stores by Christmas but not more than 50 in its first year. Alfred Sung was launched originally in Canada in 1986 and following its domestic success was launched in the United States where it met with ...
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