Speaking silently: reading and understanding body language is the key to success for any salesperson. (What makes customers tick: body language).

From: Pool & Spa News | Date: November 21, 2001| Author: Dumas, Bob | Copyright information

While it's possible to guard our tongues, hiding our body language is virtually impossible.

That's why body language is so important in the world of sales. Many customers are reluctant to verbally communicate their intentions during a sales presentation, leaving it up to the seller to figure out what their client might be thinking.

Sales experts who study body language say that when making a sales presentation, you must consider a number of variables along wit...

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