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Shortcuts: Robert Farina's Cimarron Group has cut feature film trailers for years -- now he's looking to diversify his client base by leveraging that creativity. (Small Business).(Brief Article)
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Telling a story in two hours is hard enough -- boiling down a feature film to two minutes can be excruciating. So in the run-up to the Academy Awards, Robert Farina is taking some satisfaction in seeing another of the films he helped promote stand a chance of walking away with one or more Oscars.
For 23 years, from the less-than-memorable "Abba: The Movie" up through 1999's "American Beauty" and the current "The Lord of the Rings," Farina and his Cimarron Group have been cutting trailers, or coming attractions, for feature films.
Farina, a former Warner ...
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