California Agricultural Products Are Ready for Their Close-up; California Grown Gets Growing With Television Campaign and Official Unveiling By Gov. Davis.

PR Newswire | August 29, 2002 | Copyright

SACRAMENTO -- After an unveiling ceremony hosted by Gov. Gray Davis at the California State Fair in Sacramento, California Grown -- a $35 million promotional campaign for the future of California agriculture -- continues to grow with the launch of its statewide television campaign.

Administered by the Buy California Marketing Agreement, a partnership between 20 agricultural organizations and the California Department of Food & Agriculture (CDFA), California Grown is designed to increase demand for California agricultural products among consumers -- from produce, ...

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