CHINA-OLYMPIC-BOCOG-MARKETING.

China Business News | August 28, 2002 | Copyright

Beijing Olympic Committee to introduce marketing plan to domestic companies

Shanghai. August 28. INTERFAX-CHINA - In a bid to attract domestic companies, especially Beijing-based firms, to sponsor the Beijing 2008 Olympic Games, the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) will hold an Olympic Marketing and Olympic Economy Working Meeting on August 30 in Beijing. The marketing department of the BOCOG will for the first time introduce the Olympic marketing rules and operational mode to Beijing-based companies at the meeting.

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