Oranges and lemons. (marketing services conglomerates) (The Advertising Industry)

From: The Economist (US) | Date: June 9, 1990| Author: Micklethwait, John | Copyright information

"I HAVE been consumed by what I pursued" was the verdict of Mr Marion Harper, who founded Interpublic. Interpublic, the first marketing-services conglomerate, came to grief at the end of the 1960s, amid allegations of over-expansion that will seem terribly familiar to the Saatchi brothers today. Mr Harper left Interpublic, which refocused itself on two advertising agency networks, Lintas and McCann-Erickson. There are three other western marketing-services conglomerates, each of ...

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