Writing better scripts for television ads. (Political Adviser).(Brief Article)

From: Campaigns & Elections | Date: August 1, 2002| Author: Hendrix, Susan | Copyright information

Remember the mantra from the dinosaur age of computer programming - "Garbage In, Garbage, Out"? The same holds true for political television scripts. Bad scripts don't magically transform into masterpieces on the screen.

A "C Minus" script translates to a "C Minus" spot. Period. Ah, but you say you'll shoot on film, spare no expense on lighting set-ups, use velvety rich voice-over, spend hours poring through a music library to find a melody so uplifting the audience wil...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and journal articles from HighBeam Research

Dean sticking to straight talk; Candidate tries to be more careful with his words
Telegraph - Herald (Dubuque) ; AMES (AP) - Howard Dean's off-the-cuff straight talk helped propel him to the front of the Democratic presidential field. It's a style he would not think of abandoning, but one that's forcing him to be more careful with his words. The leader in the nine-way race has a full, nearly yearlong record
Smart hiring: follow these three steps to find the right candidate for the job.(Human Resources)
Detroiter ; There are three core steps as you review candidates to ensure you find the best fit: (1) Get ready with the right questions, (2) Manage the interview and (3) Compare the candidates. 1. Get ready with the right questions -- Your personal preparation for the interview is vital to a good selection and
Here's the story of how one candidate got her start in politics.(Knight Ridder Newspapers)
Knight Ridder/Tribune News Service ; The candidate walked into the room in her nightshirt and announced her decision to run for elected office. She read her speech and her dutiful campaign consultants heard her out. The speech explained her reasons for running and deftly made mention of her best traits. She is, as she said, a good
Dole's Right-Hand Man; Travel Aide and Political Adviser Mike Glassner Stays at the Candidate's Side to Intercept Incoming Infants, Gifts and Unwelcome Visitors
The Washington Post ; That Republican baby in Wheaton, Ill., on the Fourth of July wasn't tossed at Robert J. Dole. But it wasn't exactly eased over the rope line, either. The baby was vigorously thrust toward the torso of a presidential candidate with one good arm, a candidate who has enough problems without, God
Investigating Interviewer-Candidate Interactions During Oral Interviews for Child L2 Learners
Foreign Language Annals ; Abstract One common procedure for oral performance testing of Foreign Language in the Elementary School (FLES) learners is one-on-one interviewing wherein the interviewer asks questions and the child candidate responds to them. While existing research has focused primarily on outcomes elicited by
Questions for the candidate.(News)
The Boston Herald ; A Deval Patrick sampler: the candidate in his own words. How much it will take to win the Democratic primary? We'll probably need. . .to raise $3 million before the primary and we're on target. Any skeletons in your closet? By the time this is over, given the state of politics in America today, I'm
Re: immigration: ten points for a successful presidential candidate.(COVER ARTICLE)(Cover Story)
National Review ; THE next presidential election may be years away, but potential candidates are already staking out positions on issues that should figure prominently. One of these is certain to be immigration, and one likely candidate for 2008 is already working to develop a tough, pro-enforcement image.
Candidate speaking TV spots: when they're good ... they're very, very good.
Campaigns & Elections ; Of all the possible ways a candidate can communicate on television, there's no way more abused, more cliched, more powerful, or more misunderstood than the simple and basic television spot where a candidate looks out at the audience and speaks. No spot looks easier. Yet, no spot is harder to make
HICKENLOOPER FOR DENVER MAYOR THE BEST CANDIDATE FOR UNCERTAIN ECONOMIC TIMES
Rocky Mountain News ; John Hickenlooper is the only serious candidate for Denver mayor who has actually done what all the other candidates say they want to do as a top priority: create an impressive number of private-sector jobs. He is the only candidate who has pioneered a new form of business in Denver, the
The crowded bus: cable TV, the Internet, a massive media presence and a front-loaded primary schedule have dramatically changed the pace and tenor of presidential campaign coverage. There's no such thing as "off-Broadway" anymore.(presidential campaign will be covered by a crush of media that will be as difficult to get past as candidate handlers)
American Journalism Review ; ... The media's constant presence and all-news-all-the-time mentality have altered the ... chief political correspondent for U.S. News & World Report. He calls diminished ... dramatically expanded access to insider political news, with But even as consultants work assiduously ...