MURAD INFUSES SOME VITALITY INTO SKIN CARE MIX.(Vitalic skin care line)(Brief Article) From: WWD | Date: July 26, 2002| Author: Evans, Matthew W. | COPYRIGHT 2002 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

NEW YORK -- Murad is seeking a boost from Vitalic, a new assortment of skin care products billed as energy for the skin.

The company is also hoping for a spark from a comprehensive packaging redesign of its nearly 70-unit product line, a move intended to make offerings more approachable and user-friendly.

The Vitalic assortment consists of four stockkeeping units and is set to launch by mid-September chainwide at Sephora, in select Nordstrom doors, at 2,000 ...

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