'Cat' dealer tracks customers. (Caterpillar Inc.)

From: Implement & Tractor | Date: September 1, 1990| Author: Burnham, T.J. | Copyright information

`Cat' Dealer Tracks Customers

IN THE LAND where the brand was named, Caterpilar dealers are plowing fresh farm furrows of sales opportunities, capitalizing on the increasing popularity of those "new" rubber-track Challenger 65s.

In California, where the tracklayer was developed and popularized by Caterpillar-founders Best and Holt--engineering leaders who introduced the non-wheel variety well before World War I put their treads on tanks--revolutions in the indust...

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