Use of the Delphi method and nominal group technique in front-end market segmentation.

From: American Journal of Health Studies | Date: June 22, 2001| Author: Neiger, Brad L.; Barnes, Michael D.; Thackeray, Rosemary; Lindman, Natalie | Copyright information

Abstract: The purpose of this study was to perform front-end segmentation to identify the most appropriate population subgroup for physical activity programming in Utah. A three-round Delphi survey was conducted among 48 physical activity professionals in the state. Analysis involved the use of mean score ranks and confidence intervals (95%). A nominal group procedure was also conducted to supplement results of the Delphi survey. Results indicated that children from middle-class in...

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