"No war, no hate, no propaganda": promoting films about European war and fascism during the period of American isolationism.(Critical Essay) From: Journal of Popular Film and Television | Date: June 22, 2002| Author: Rostron, Allen | COPYRIGHT 2002 Heldref Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Abstract: Marketing films about European fascism and war to American audiences posed a dilemma for studios during the period 1937 to 1941. Fearful of offending foreign markets or being accused of propagandizing for American intervention, the studios delivered mixed signals and contradictory messages through their films and the marketing campaigns developed to promote them.

Key words: Fascism, film advertising, marketing, promotion, World War II

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