Tuning in to 'booming' markets; Yokohama targets sport compact, HP enthusiasts.

Tire Business | August 5, 2002| | Copyright

Boom chacka chacka, thump thump chacka...

Translation: You have just experienced a non-aural pseudo-facsimile of a ``tuner'' car pulled up alongside you at a stop light.

Annoyance factor: Depending on local ordinances and personal taste, the thumping bass and car-rocking volume can either be music to your ears, or ear-splittingly maddening.

As you deftly (not deafly) re-adjust your ear plugs and regain your composure, consider these factoids courtesy of Yokohama Tire Corp. According to data from tire manufacturers concerning the growth of the ...

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