Full-body labels: brighten face of blow molding.(shrink labels on blow molded bottles) From: Plastics Technology | Date: August 1, 2002| Author: Leaversuch, Robert | COPYRIGHT 2002 Gardner Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Heinz, Nestle, Dannon, Tropicana, and other packagers have discovered an eye-catching way to launch new food products: They design a shapely blow molded bottle, then totally envelop it with a brightly colored shrink or stretch label. This marketing concept could launch tens of billions of plastic bottles in the next few years.

Anyone who shops for food these days is bound to encounter a growing number of eye-popping blow molded packages intended to provide striking graph...