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Swaying sales decisions: influencer involvement, support critical to successful marketing.(Brief Article)
Agri Marketing
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July 1, 2002|
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COPYRIGHT 2002 Doane Information Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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All business-to-business consumer audiences have individuals or groups of individuals who "influence" purchase decisions. That's especially true in agriculture, where the success or failure of a marketing plan can hinge on an influencer's attitude toward a product, a service ... or the marketer.
Building "equity" with influencer audiences through research and development, professional development, and basic educational and training activities provides marketers a platform--a bank account, if you will--from which they can draw upon the equity and expand sales.
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Capability Brown comes back to life
Newspaper article from: The Independent - London
; ...been a long time coming. "Capability" Brown set out his plan for its gardens...their towering maturity, Brown's vision will have taken...actually replicating what Brown was doing at the time...their estates had great "capabilities" - designed more than 170...
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 "Morpeth Herald (Morpeth, England)")
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Exhibition on Capability Brown.
Newspaper article from: Morpeth Herald (Morpeth, England)
; ...activities and works of Lancelot 'Capability' Brown, who was born and raised...more visitors to see the capabilities of both the present and the...curriculum this Summer. ? 'Capability' Brown learned his trade...aged 23. Brown earned the 'Capability' nickname for his habit...
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 "The Journal (Newcastle, England)")
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Vision of a legend will finally be built; Capability Brown's dream to be a reality.
Newspaper article from: The Journal (Newcastle, England)
; ...be created. The birthplace of Capability Brown - Kirkharle in Northumberland...which appeared to be a design by Capability Brown for the landscape adjoining...m looking forward to seeing Capability Brown's design come to life...
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 "The Birmingham Post (England)")
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MIDLAND: Capability Brown garden under threat.(News)
Newspaper article from: The Birmingham Post (England)
; ...whose garden was designed by Capability Brown, is owned by a private individual...garden at Croome was designed by Capability Brown himself. The proposed...chance to secure the integrity of Capability Brown's incomparable legacy...
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Historic recreation begins at Kirkharle; 'Capability' Brown's dream is a reality.
Newspaper article from: The Journal (Newcastle, England)
; ...up for the site by Lancelot 'Capability' Brown in the 18th Century but never...and famous son of Kirkharle 'Capability' Brown - were discovered by...March next year. Lancelot 'Capability' Brown was born at Kirkharle...
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`Living tribute' to Capability Brown.(News)
Newspaper article from: The Journal (Newcastle, England)
; ...spot where landscape gardener Capability Brown grew up is providing a home for...surrounding Kirkharle, which was once Capability Brown's family home, and have...to create a living memorial to Capability Brown, not just in landscape...
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United Kingdom: Work begins to make Capability Brown s lake vision a reality.
News Wire article from: TendersInfo
; ...drawn up for the site by Lancelot Capability Brown in the 18th Century but never...hamlet and famous son of Kirkharle Capability Brown were discovered by local...by March next year. Lancelot Capability Brown was born at Kirkharle in...
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 "The Daily Mail (London, England)")
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HOUSE AND GARDEN; Perfect vista: The magnificent grounds of Blenheim Palace, landscaped by Capability Brown. His work has inspired today's upmarket developers.
Newspaper article from: The Daily Mail (London, England)
; ...famous by 18th century garden designer Capability Brown responsible for gardens at Blenheim...unsightly. Rydon has transformed it. And Capability Brown, so called because of his ability to 'see the capability of a site for landscape improvement...
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WILTSHIRE'S OWN LOST CITY OF ATLANTIS ; Such was Capability Brown's desire to create a perfect pastoral scene that he flooded an entire village. So the folklore said. Now, 230 years on, the truth has been revealed. By Emily Dugan ++ The mystery of Mannings Hill
Newspaper article from: The Independent - London
; ...decision of the landscape gardener Capability Brown to transform the area with his...that their gardens had "great capability" for landscape development...commissioned the lake as part of Capability Brown's redesign. At the time...
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It may not be as rosy as it seems in Capability Brown's garden `The stage is surely set for a slow-down in the economy during the next Parliament'
Newspaper article from: The Independent - London
; ...Taylor, who best summed up Gordon Brown's pre-Budget statement: "The...truth of the matter is that while Mr Brown may have successfully sown and watered...the traps in the undergrowth that Capability Brown's gardening has set for them in...
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