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Trends in political media buying: consultant Q&A. (Strategy & Tactics Media Buying Services).(Brief Article)
Campaigns & Elections
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July 1, 2002|
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COPYRIGHT 2002 Campaigns & Elections, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Bruce Mentzer, president, Mentzer Media
Chris Werner and Chris Brimer, president and media strategist, LUC Media
Jim Farwell, president, The Farwell Group
TO GET A HANDLE ON RECENT trends in political media buying, Campaigns & Elections submitted a series of questions to three media consultants, here are their responses:
C&E: Any new overall trends you see in political media buying?
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Political media buying trends: consultant Q&A. (Strategy & Tactics Political Media Buying).
Magazine article from: Campaigns & Elections
; ...years in media markets throughout all 50 states. Our media buying arm is fortunate to have the support of our national...research capabilities in formulating strategies for political media placement. We base strategies on our analysis and...
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A Political Media Buying Strategy for Using Cable.(Brief Article)
Magazine article from: Campaigns & Elections
; ...is extremely expensive and often wasteful -- reaching many viewers outside the boundaries of the target area. A skilled political media buyer can perform an in-depth media profile of your district and outline the cable systems that reach your potential voters...
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Buyer's guide: political media buying.
Magazine article from: Campaigns & Elections
; All information was provided by the companies listed. They are responsible for its accuracy and completeness. For updates, see the Campaigns & Elections Web site at www.campaignline.com Organized by major office location. Denson & Associates Nashville, TN Phone: 615-383-9400 Fax:
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Exclusive PQ Media Data: Media Companies to Come Out Winners As 2006 Political Media Spending Heads for Record Books.
Business Wire
; ...elections, states the PQ Media Political Media Buying 2006 report. The 2006 campaign...31 of 36) campaigns. "Political media buying increases are expected in...be found in the PQ Media Political Media Buying Report 2006, which also...
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Media buying: getting the best bang for the buck.
Magazine article from: Campaigns & Elections
; ...newspaper. When it comes time to plan a media buying strategy for your campaign, the choices...audience should be the first step in media buying, said John Stewart, an executive...find great deals when it comes to a political media buy," said Democratic media consultant...
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Media buying & placement services.(THE POLITICAL PAGES)(Directory)
Magazine article from: Campaigns & Elections
; ...Jessica Keegan PROFILE Edmonds Associates is a full-service political media consulting firm, developing innovative strategies that...Associates is a leading national Republican polling and media buying firm. Our partners have brought successful results to both...
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Ad placement research: getting the best bang for the buck? (Strategy & Tactics Media Buying).
Magazine article from: Campaigns & Elections
; Quantifying results for media buying is difficult. It may not ever be possible to identify exactly...audiences with highest propensity to respond. The most successful political media campaigns will clearly be those that do consumer research...
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Political media buyers deserve a place at the table.(OPINION)
Magazine article from: Campaigns & Elections
; ...advertisers realized that media buying specialists could...media buyers can buy political media. The media buyer...equally as fast. The political media buyer has to be nimble...hire a professional media-buying firm. These tools...
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 "The Economist (US)")
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Monkey puzzle; Media-buying agencies.(bidding war for Tempus)(Brief Article)
Magazine article from: The Economist (US)
; ...the sexy bit of the business, then media buying was for number-crunching nerds. But...scramble to snap up Tempus, a British media-buying agency reveals, this back-room industry...the joint top job in the combined media-buying group, he is known to be wary of Sir...
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Announcing MarketingPilot R6; Powerful New Features for Corporate Media Buyers Raises the Bar in Media Buying Software.
PR Newswire
; ...media calendars -- Improved media buying functions for direct mail, lists...and display advertising -- New media buying functions for outdoor, radio...security functions -- Many new media buying reports -- Integrated digital...
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