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Better ethnic targeting: new methodology enhances voter files. (Political Adviser).
Campaigns & Elections
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July 1, 2002|
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COPYRIGHT 2002 Campaigns & Elections, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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This methodology, which has been developed by a company of ethnologists and gender-identity scientists, expands the pool of ethnic voters and at the same time increases the accuracy of identifying them. It also improves targeting by gender and additionally offers the ability to target by religion.
ONE OF THE LESSONS reinforced by the 2000 election is the importance of effectively reaching out to ethnic voters (as well as defending their right to vote).
Campaigns now have at their disposal an enhanced ability to identify voters by ethnicity, gender and even ...
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