Jag joins commoners in clearance sale fray.(Jaguar Cars North America uses "London Calling" by The Clash for campaign)(Brief Article) From: Automotive News | Date: July 29, 2002| Author: Rechtin, Mark | COPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Jaguar Cars North America will invoke the punk-rock anthem ``London Calling'' by The Clash as the theme for its 2002 model year-end advertising campaign.

Although Jaguar has created dealer association ads before - such as the ``Unwrap A Jaguar'' campaign for the last two winter holiday seasons - it has never used its corporate marketing resources to help clear out dealer stock.

The advertising, which began Monday, July 22, and runs through Sept. 3, aims to pl...

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