General Motors latest Southern California auto marketing campaign rings of Saturn. (General Motors Saturn automobile)

From: Los Angeles Business Journal | Date: October 1, 1990| Author: Sederberg, Arelo | Copyright information

General Motors latest Southern California auto marketing campaign rings of Saturn

What is billed as "the largest industrial development ever undertaken in the United States" will show its product on the traffic-clogged streets of Los Angeles this month.

General Motors' Saturn auto, the nation's initial direct confrontation with imports, will be offered for sale. California, particularly Southern California with its great number of imports, will be one of three ...

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