Roland meeting stresses educational market.

From: Music Trades | Date: March 1, 1990 | Copyright information

Roland Meeting Stresses Educational Market

Market Growth Must Come From New Customers

Roland dealers have become accustomed to a dizzying list of new product introductions at each Winter NAMM show. This year, however, at the company's dealer meeting held immediately prior to the NAMM show, product introductions were augmented by sound marketing advice and dealer programs aimed at rejuvenating the electronic music market. Nearly 1,200 dealers attended the lavi...

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