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Public relations industry booms through trauma. (Special Report: Advertising)
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Public relations industry booms through trauma
Unsettled economy leads to bolstering of corporate images
In marked contrast to the advertising industry, the public relations business is booming. Local agencies report hiring increases and expanded client lists, as well as expanded services.
One of the reasons is the general unsettled condition of the rest of the economy. "We're going through volatile times economically, politically and to an extent socially," said Martin Cooper, president of Encino-based Cooper Communications and first vice ...
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Middletown Residents Reap the Benefits of New Area-Specific Directory; New Yellow Books Will Begin Distribution This Summer.
Business Wire
; ...BUSINESS WIRE)--June 16, 2003 Yellow Book USA, the largest independent phone...770 calls from Fairfield County Yellow Book in the past 7 months. That's...Fairfield County yellow pages, Yellow Book produced 564 calls, or 94 calls...
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Knoxville, Tenn., Yellow Books Contain Incorrect Emergency Cell Number Listing.
Newspaper article from: Knight Ridder/Tribune Business News
; ...checked the number in The Real Yellow Pages. While the most recent...Furey has contacted Yellow Book but said he hasn't received...service representatives at Yellow Book said they were unaware of the mistake. Yellow Book executives in New York did not...seeking an explanation. ...
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 "South Wales Echo (Cardiff, Wales)")
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Green pupils' gold win for yellow books.(News)
Newspaper article from: South Wales Echo (Cardiff, Wales)
; ...pupils in Caerphilly county have been seeing a lot of yellow. As a result of them collecting old Yellow Pages directories for recycling, their schools received...the gold oak title and pounds 300 for recycling 4.03 books per person.
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Yellow Book USA Acquires Dixie Directory Company.
Business Wire
; ...Fast-Growing Dixie Directories Yellow Book USA, the oldest and largest competitive...by the Dixie Directory Company. Yellow Book USA's Southern Region General...addition of Dixie Directories, Yellow Book USA now covers most of the state...
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Yellow Book Brings Phone Directory Back to Greater Middletown; Businesses in the Greater Middletown Area to Benefit From Yellow Book's Directory serving Greater Middletown.
Business Wire
; ...will again have its own yellow pages directory. Yellow Book USA today announced it...directories, with 65,000 books delivered free to residences...business community. Yellow Book is pleased to give...president and CEO of Yellow Book USA. "And advertisers...innovative ...
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Yellow Book Brings Unique "One-Book" Solution to Loudoun County, Virginia.
Business Wire
; ...Loudoun County Virginia Market Yellow Book USA, the oldest and largest competitive...innovative features that have made Yellow Book's "One Book" solution a leading...Johnson, Area Sales Manager of Yellow Book USA, stated, "The tremendous...
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Yellow Book USA Begins Full Disclosure of Circulation Audits.
Business Wire
; ...are major steps for the yellow pages industry." To...certifiedaudit.com. About Yellow Book USA Yellow Book USA is the #1 independent...Founded in 1930, Yellow Book expects to publish more...approximately 126 million books. Yellowbook.com...searches and through ...
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Yellow Book #1 in Usage in Key Pennsylvania, New Jersey, Texas, and Illinois Markets; Race Tight in Chicago; Yellow Book Consistently Delivers Leads For Less In Markets Nationwide.
Business Wire
; UNIONDALE, N.Y. -- Yellow Book is the most used yellow pages...syndicated usage studies. Yellow Book announced these results today...44% versus 43%), Yellow Book leads in Lubbock, TX (48...where three competitive books are needed to match the geography...
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Yellow Book #1 in Chicago, Philadelphia, Pittsburgh, Northern Virginia, Now #2 and Gaining Share in Manhattan; Syndicated Usage Studies Show Nation's Leading Independent Gaining Usage.
Business Wire
; ...rate per month About Yellow Book USA Yellow Book USA is the #1 independent publisher...nationwide. Founded in 1930, Yellow Book expects to publish more than 970...circulate approximately 126 million books. Yellowbook.com, the company...
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Yellow Book USA to Break Verizon Monopoly in Syracuse Market; Area Consumers and Businesses to Reap Benefits of Competition in Marketplace.
Business Wire
; ...of the Greater Syracuse Area, Yellow Book USA today announced it would publish...multiple utility directories. Yellow Book has reached success by providing...The new Greater Syracuse Area Yellow Book will include comprehensive business...
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