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Trademarks are the ultimate intangibles but also valuable assets. (apparel trademarks) (column)
WWD
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April 4, 1990|
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COPYRIGHT 1990 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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TRADEMARKS ARE THE ULTIMATE INTANGIBLES BUT ALSO VALUABLE ASSETS
NEW YORK (FNS) - There is little argument that trademarks have become an increasingly valuable asset of many apparel companies, but just how valuable can be a trickly question.
Trademarks can't be counted like inventory, added up like accounts receivable or appraised like real estate. Trademarks are the ultimate intangible - all air and sizzle.
But they are bought and sold and used as collateral for loans. Houlihan Lokey Howard & Zukin, a small investment banking boutique in California, ...
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