Chalk Media Targets Sony Customers With a Lifelike Video Demonstration.

PR Newswire | July 19, 2002 | Copyright

VANCOUVER -- Chalk Media Corp., today announced the results from the successful launch of a video email promotion for Sony Canada Ltd., showcasing the company's 60- inch Grand Wega television.

The video email was designed to give Sony's target audience a lifelike demonstration of the projector-style television. Chalk Media's solution allowed recipients to view the video from a player embedded in the email message without downloading any additional software.

There were 24,000 consumers who initially received the Sony video email, yet the video was viewed ...

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