The Beatrice odyssey. (company profile)

Prepared Foods | August 1, 1990| | Copyright

At its peak, Beatrice was so large that almost every resident of the U.S. used, or was served by, at least one of its products every day. How-- and why--did this corporate giant all but disintegrate within a few years?

Editor's note.- History will remember mergermania as one of the dominant themes of American business in the '80s. And no company traveled the many trails of the merger/divestiture jungle more often than Beatrice.

Beatrice was a diversified corporation of a bygone period as it entered the 80s. It marketed more than 9,000 products in the United ...

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