Philip Morris puffed up low-tar cigarette claims, jury finds.(Schwartz v. Philip Morris, Inc.)

Trial | June 1, 2002| | Copyright

A jury in Portland, Oregon, found for the plaintiffs in a lawsuit against Philip Morris that asserted low-tar cigarettes are as dangerous as regular ones.

"This is the first tobacco trial to focus on concealed health information and deceptive marketing practices for cigarettes branded as `light,'" said Mark Gottlieb, attorney for the Tobacco Products Liability Project, based at Northeastern University in Boston. "While smokers usually think that `light' cigarettes have less nicotine than `full flavor' brands--as they are, in fact, labeled as such--this is not the ...

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