Baldwin restructures dealer network; $300,000 "buy-in" prompts 200 dealers to give up Baldwin, leaving a network of 80. "We only want committed dealers," says CEO Juszkiewicz. (Industry Forefront).

Music Trades | June 1, 2002 | Copyright

BALDWIN PIANO & ORGAN has effectively trimmed the size of its dealer network by placing a $300,000 purchase requirement for retailers to obtain a new dealer agreement. When the piano-maker filed for bankruptcy in May 2001, all its dealer agreements were effectively canceled. With the new purchase requirement, Baldwin CEO Henry Juszkiewicz is Selectively renewing lapsed dealer agreements and reshaping Baldwin's distribution network.

For a sizable number of the 200 Baldwin dealers who were told to ante up with a $300,000 order or cease representing Baldwin products, ...

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