The difference between principles and rules. (Marketing Solutions).(financial institutions deal with customers)(Brief Article)

From: Bank Marketing | Date: June 1, 2002| Author: Hall, Robert | Copyright information

"Rules without relationship result in rebellion."

A favorite quote of my colleague Joe Rowell

Research shows that physical channels and human interaction drive revenue disproportionately. Community banks, thrifts and credit unions are growing deposits at 10 times the rate of the top 30 banks. Schwab opens 80 percent of its new accounts at its 429 branches, Customers transact increasingly in automated ways, but their human interactions are drivers of loyalty, r...

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