Yankee Candle Co. Builds Brand on Kid-Friendly, Entertainment-Oriented Store.

Knight Ridder/Tribune Business News | June 15, 2002 | Copyright

By Chris Reidy, The Boston Globe Knight Ridder/Tribune Business News

Jun. 15--DEERFIELD, Mass.--In the 1960s, when young folks were unruly and the Beatles wanted to hold your hand, an idea took hold that changed home decor and gift-giving. Put a scented candle into a glass jar, light the candle, and the result is an olfactory delivery system that, depending on the scent, could evoke memories of Christmas trees and school vacations.

Yankee Candle Co. did not invent the jar candle, but by taking a Ben & Jerry's approach to fragrance, it helped make jar ...

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