Middle age comes late, say women. (Opinion).(Brief Article)(Statistical Data Included)

Marketing to Women: Addressing Women and Women's Sensibilities | June 1, 2002 | Copyright

Women believe middle age comes later than men think it does, according to a global study by Euro RSCG Worldwide. Twice as many women (26%) as men (13%) say middle age begins at 55 for women, and 30% of women (versus 18% of men) say men reach middle age at 55.

Men are considerably less generous with women; 27% of men think women are middle-aged at 35, whereas 12% of women think so. Only 7% of women and 18% of men consider men to be middle-aged at 35. Most women and men cite 45 as the beginning of middle age: 58% of women and men think women reach middle age at 45, and ...

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