McLuhan's wake: massaging the medium.(Marshall McLuhan) Take One | May 1, 2002| | COPYRIGHT 2002 Canadian Independent Film & Television Publishing Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

The scene has left an indelible impression upon Marshall McLuhan and Woody Allen fans alike. While on a date in his Oscar--winning Annie Hall, Allen and Diane Keaton wait in a long movie lineup. Allen is infuriated to hear a man behind him discuss his mangled interpretation of McLuhan's theories, convinced this fellow is all wrong. Allen then pulls McLuhan, himself, out of nowhere, who promptly corrects the offender and backs up Allen in his interpretation of his theories.

It's arguably a silly comic scene, but it points to the broadly and often adamant ...

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