U.S. companies must change thinking to succeed in world trade opportunities.

From: Air Conditioning, Heating & Refrigeration News | Date: February 12, 1990| Author: Ferguson, Henry | Copyright information

U.S. companies must change thinking to succeed in world trade opportunities

It used to be that we thought exports and imports, and we thought our country and their country. But the events that are stirring around the world have changed that perspective. What is happening in Eastern Europe is not only heartening, but breathtaking.

But the real revolution is being led by business, not by governments. What's going on in the Eastern bloc is trying to catch up with ...

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